How Do You Promote Your Book?
Writing is a passion that you as an author, can just not part ways with, especially when the reason is related to promoting your book. A book is written when you have tons of words to express your thoughts in, which is why promoting your book, if you’re not an established author yet, becomes very important and a bit difficult. But the question is how exactly you go about promoting your book. There are many simple ways in which you will be able to promote your book. Some of the means through which you can promote your book are social media platforms, sound bites for media reporters, book pitch, book blog, participation in web forums, offline promotion, etc. For your better understanding, let us discuss these in detail.
17 ways to improve your book marketing campaign
An Early Start – Web Forums, Emails and Book Blog
Writing is a long process, what with all the research and thinking that you have to do. However, in the end, when you’ve spent your precious time in researching, thinking and finally creating that masterpiece of yours, who will be reading it. Experts suggest that when you are set to promote your book, it is advisable to start a bit early. And by early, they mean way before you’ve even started writing your book. Create and build a network of reviewers and supporters who will help you with your book. It is important to keep in touch with people, especially the ones that appear enthusiastic and interested in your upcoming book, and keep them updated about the same.
Writing is a long process, what with all the research and thinking that you have to do. However, in the end, when you’ve spent your precious time in researching, thinking and finally creating that masterpiece of yours, who will be reading it. Experts suggest that when you are set to promote your book, it is advisable to start a bit early. And by early, they mean way before you’ve even started writing your book. Create and build a network of reviewers and supporters who will help you with your book. It is important to keep in touch with people, especially the ones that appear enthusiastic and interested in your upcoming book, and keep them updated about the same.
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Emails
Email is one of the best and most direct ways of engaging your contacts and keeping them updated with your progress. Authors have used this process to their advantage by personally emailing their contacts with respect to their launch date or any other updates about their book. You can use the medium of emails to your advantage too. Recommended tools: Mailchimp.com, Instantcontact.com |
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Book blog
Creating your own blog that talks about your book or gives out updates on your progress can prove to be a great help in promoting your book. Furthermore, you can use your blog to add inspirational and useful content that is somehow related to your blog. This will again help attract audience and help develop a crowd that might be interested in your book.
Recommended tools: Blogspot.com, Tumblr.com
Creating your own blog that talks about your book or gives out updates on your progress can prove to be a great help in promoting your book. Furthermore, you can use your blog to add inspirational and useful content that is somehow related to your blog. This will again help attract audience and help develop a crowd that might be interested in your book.
Recommended tools: Blogspot.com, Tumblr.com
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Web forums
Today, web forums are quite commonly existent and with respect to any and every subject. You can search for forums that are related to the subject of your book and contribute in these. Reach out to the crowd, give them advice and help others. Additionally, sign your name by adding your book blog link to it or when you have a title, add the same in your signature. Recommend tools: scbwi.org |
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Social Media
Social media platforms are one of the greatest products of the century that authors can take advantage of. Facebook and Twitter are two of the most popular platforms among others. Let us see how these can help you promote your book.
Social media platforms are one of the greatest products of the century that authors can take advantage of. Facebook and Twitter are two of the most popular platforms among others. Let us see how these can help you promote your book.
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Facebook
Facebook is one of the most popular social media platforms amongst people today. Photos are probably the fastest means to catch people’s attention. You could design a photo contest over Facebook based on the theme of your book or add screenshots related to your book. Such initiatives can help build and attract a crowd that would respond to your book and spread the word too. Commenting over Facebook is also another way of attracting the crowd towards your book. You can create a page on your book and add comments using the page id itself. |
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Twitter
Twitter, just like Facebook is another social medium platform that people use to connect with each other. You, if are not comfortable using Facebook can use this platform for promoting your book. One of the ways of promoting your book through Twitter is giving a ‘share’ option to the readers. If you have let out a sample chapter for your target audience to read, you can strategically place share button in it. This will encourage and instigate them to share your chapter with their respective friends over Twitter, hence promoting your book. Additionally, you can also tweet about the launch of your book, or share the link of your book blog, etc.
Twitter, just like Facebook is another social medium platform that people use to connect with each other. You, if are not comfortable using Facebook can use this platform for promoting your book. One of the ways of promoting your book through Twitter is giving a ‘share’ option to the readers. If you have let out a sample chapter for your target audience to read, you can strategically place share button in it. This will encourage and instigate them to share your chapter with their respective friends over Twitter, hence promoting your book. Additionally, you can also tweet about the launch of your book, or share the link of your book blog, etc.
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Planned promotion
A good promotion is never an accident, which means you require a plan. The planning starts right from deciding what message you would like to convey through your book, to the places and ways in which your book will be promoted. |
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Promotional kit
For every author, it is important and essential to have a promotional kit ready for promoting their book. And so it is important for you to have a few things ready too. Some of the things that you should include in your promotional kit are your author-bio, synopsis of your book and sample chapters or galley proofs. Online presence such as blog/website or social media is always an added advantage. |
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Pitch in
Preparing a book pitch is important and essential, and can work out the best for you. Experts suggest that you should have three types of pitches ready – of 10, 30 and 60 seconds. They say that if someone seems interested in your book and ask you about it, start with the 10 second pitch and if they show further interest, move on to the 30 and 60 seconds pitches. You can always take help of your friends, practice on them until your pitches are refined and they feel it works. |
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Sound Bite for Media Reporters
Years of research and the creation of your masterpiece can best be paid off by promoting it smartly. Choosing your words carefully and describing your work precisely and interestingly can work wonders in promoting your book. However, keep in mind that your sound bite is best if kept short and to the point. People, especially the media people, hardly have the time and span of attention to hear for long. Hence, your sound bite may prove to be one of your best attempts at promoting your book. It can also help you provide the media reporters with a point of interest in your book for promotion.
These simple ways can make your book promotion much easier than you think, though slower at times.
Recommend tool: Pr.com
Years of research and the creation of your masterpiece can best be paid off by promoting it smartly. Choosing your words carefully and describing your work precisely and interestingly can work wonders in promoting your book. However, keep in mind that your sound bite is best if kept short and to the point. People, especially the media people, hardly have the time and span of attention to hear for long. Hence, your sound bite may prove to be one of your best attempts at promoting your book. It can also help you provide the media reporters with a point of interest in your book for promotion.
These simple ways can make your book promotion much easier than you think, though slower at times.
Recommend tool: Pr.com
